I was standing in front of a room full of chiropractors.
I had just finished asking all of them an honest question. 'When you hear the word "chatbot" who here thinks of that annoying pop-up window on a website that asks you if you're finding everything you're looking for?'
Almost the entire room put their hand up.
I spent the next hour educating and demonstrating what a Chatbot really was and why it is going to be one of the most important online interfaces for chiropractors now and in the future.
What is a Chatbot?
So first and foremost, you might be wondering what a Chatbot really is and why it's something you should be paying attention to.
A Chatbot is an online conversational interface that is designed to simulate a conversation with human users via written or auditory interaction.
Why does this matter?
Let's take a look at the chiropractic industry as a whole. There are 100,000+ active chiropractors in the world right now and as the health & wellness industry continues to grow, people are always on the lookout for ways to improve their health and general well being.
So what does this mean for the chiropractic industry?
Well at 100,000+ strong, this means that the industry as a whole needs to do a better job of marketing itself and standing out. Today, the options for health practitioners are endless for the end consumer to choose a form.
Competition within the industry
As we go more micro and look at the competition amongst chiropractors themselves, we see some outdated marketing methods that have served these Doctors well in the past, but will fail them moving forward.
'Dinner with the Doc'
Waiting Room Video's
While some of these methods still drive new business and help doctors get to know their patients better, the majority fail in one monumental way - Getting Attention.
Attention and time are the single most precious commodities a business has in the world of limited attention spans and instant gratification we live in today.
The average attention span for an adult in today's world is 8-seconds. Not to mention that we are subjected to 5,000 ads every single day.
Try to answer the following question honestly as not just a chiropractor, but as a business trying to get more patients and grow your practice. What are you doing to grab the attention of your prospects long enough to educate them on why your practice and services are the ones they should trust with their health?
The trends you can't ignore
It's no secret that the amount of time we spend online has skyrocketed over the years, but one of the most telling trends is the amount of time spent using messaging and social media apps. As you can see, this number has jumped way above the average and is something that you cannot ignore.
Another trend that businesses can't afford to push to the wayside is the fact that in 2017 the Top 4 Messaging Apps surpassed the Top 4 Social Networking Apps in monthly active users.
What does that mean?
It means that your friends, family, customers and prospects are flocking to Messaging apps and spending more and more time there every time they go online.
'So how can my business tap into these Messaging apps? Is this even possible??'
I thought you would never ask! :)
Facebook Messenger Chatbots
1.3 Billion - That is the amount of monthly active users on the Messenger platform and growing.
That means that your business has the ability to tap into one of the worlds leading messaging platforms where your friends, family and other businesses are meeting their customers where they already spend their time.
Remember what I mentioned about 'Getting Attention,' well now you're practice can exist where people already are.
How does it work?
TEACH --> BUILD TRUST --> SELL
This is the foundation that Messenger chatbots are built upon.
You have the ability to put any relevant information about you and your practice into your chatbot 'eco-system.'
- Your story
- Who you serve
- Services and products
- Success Stories
- Upcoming events
- Educational drip campaigns
The great part about this is that it is all automated. Once you put in all of your information, the chatbot will do the heavy lifting itself whenever a patient or prospects interact with it.
Whether your patient is lounging at home and explores your chatbot on their desktop or they're connected to wifi on their flight at 30,000 feet - they will get the same unique and engaging customer service experience that will help you build trust and rapport by providing value at scale to your patients.
While your Chatbot does live on the Messenger platform, it can be tied into almost any online marketing platform you currently use for your practice.
What this means is that you can have your chatbot experience live on your website, your social media channels, your email list, and Facebook & Instagram Ads. It's as simple as having a clickable URL or Ad that's associated with your chatbot. Once someone clicks on it they will get redirected to Messenger where the chat experience will begin and the entire interaction is managed by the prospect.
By simply opting in through your call-to-action, you are eliminating the added step of landing pages and subsequent mediums to capture your audience. The best part about this is that once they opt-in, they're in your chat 'eco-system,' where you now have their undivided attention and the ability to follow up with them!
Imagine being able to send an email out to your existing list with a call-to-action to click on your Messenger URL...because now you can! You are able to provide value across multiple platforms with the same core messaging and information you know they can benefit from on a platform where they are already spending their time on, through a fun, interactive and engaging way.
What this means for your practice
Having a Messenger Chatbot for your practice is kinda like having an employee that works for your 24/7, 365 and takes no breaks and provides a superior customer service experience non-stop!
Having a Messenger Chatbot for your practice is kinda like educating your prospects and customers on the world of chiropractic and how it's instrumental to their health. Simply put, you can create a drip campaign, just like email and ensure your prospects and customers see it.
How do you know they will get it? Well, Messenger boasts Open rates from 80%-100% and Click-Through-Rates from 90%-98%. The reason being is because Messenger prompts show up on the home screen of your smartphone just like your text messages and emails. Unlike email, people do not let their Messaging conversations build up into the hundreds or thousands, allowing you, as a practice, to communicate valuable information that you know people will open and read!
It's still early days for Chatbots as they are starting to gain more and more traction due to their capabilities of generating leads, list building, providing value at scale, automating customer service, etc.
The Chiropractors that get in early and start to adopt this as a staple in their marketing strategy will win in both the short and long term. This isn't just a marketing tool, it's the future of generating meaningful conversations with patients and prospects.
Thinking about implementing a conversational strategy for your business? We would love to help! Click the link below and book a time to get started!
To Your Success,