The Perfect Match - Chatbots & The Coaching Industry


‘I have a calling to serve more than myself and I feel I can help others become the best version of themselves….’

‘My goal is to impact people at scale and transform their lives for the better…’

‘I believe that I can help others and learn a lot about myself in the process…’

If you’re a coach or looking to become one, your alignment with these statements may ring very true. Many coaches go into the industry to help transform the lives of others and in the process end up transforming their own as well.

The International Coach Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”Coaching is a distinct service and differs greatly from therapy, consulting, mentoring, or training.

If you don’t know yet, the demand for personal coaching is at an all time high, with the industry worth over $1B in the US alone.

More people want to step into a better version of themselves, alleviate pain, make changes in different areas of their life, the list goes on. For coaches, this provides a vast opportunity to be impactful and at scale.

….but if you read between the lines there is also a lot of cause for concern with the industry growing so rapidly on both the micro and macro levels.

Lack of industry regulation — there are many certified coaches who excel in their fields. How do they ensure that prospects are choosing to work with them vs someone who is new to the industry and dubs themselves an ‘expert’?

Differentiation — how do coaches focus on marketing themselves? What’s the best way to showcase results, testimonials and portray the transformations they can offer in a way that no one else is doing?

Generating Leads — with the average income for a coaching professional at $51,000 how do coaches ensure they can continue to generate leads and make a living doing what they’re passionate about?

How, in an industry of 53,300 professional coaching practitioners worldwide, growing at 6.7% year over year (According to the ICF) do you stand out above the rest?

How can you Teach your prospects and clients about what you do & who you serve, Build Trust through that process and Transform lives at scale and focus on what really matters?

You may think the answer lies in a well crafted blog post, partnership, or a collaboration that will give you an uptick in traffic and increase leads for the next couple weeks or months. The truth is, those things can work, they do work, but they are not the answer to consistent long term success and growth for your coaching business.

Coaches need a proven formula that will allow them to generate leads 24 hours a day. They need a platform that will allow them to provide impact at scale! They need a system that provides a high-level, automated, interactive experience for their clients and prospects…..

Coaches need Facebook Messenger Chatbots

In its most basic form, a Messenger chatbot is a software application built to simulate a human-like conversation.

Currently, Facebook Messenger has more than 1.3 billion monthly active users. Let that sink in — what that means is that this is a platform with 1.3 billion potential LEADS. A platform where your prospects and clients are already hanging out, communicating with friends, family and other businesses & brands!

With Messenger chatbots, coaches can make deep and meaningful connections through automated interactive conversations. Being able to provide a unique and consistent first point of contact with your prospects any time of day, week, month or year is what chatbots offer your business and allow you to build trust at scale.

Whether your goal is to get more enrolment calls, sell more high-ticket items, get more webinar registrants, or provide value at scale — a chatbot is the way to do this.

A chatbot can tie all of your existing marketing mediums together with one click of a button. Instagram, Youtube, blog posts, Facebook, your website, Ads, etc — ALL of them can be connected to your chatbot. When someone opts-in to your chatbot they become subscribed to it. That’s right, you’re not just providing value at scale through automation, you’re generating quality leads and list building!


When clients receive a message from you via Messenger, it’s almost like they’re receiving an instant message from a friend. They can freely navigate all of the other information you have in your chatbot (your story, client testimonials, downloadable value props, booking sales calls, etc.)

Current open-rates and click-through-rates are as high as 80%-100% with chatbots! Compare that rate to email. Even if you have a phenomenal email marketing list with 30%-40% open-rates, your click-through rates pale in comparison to a Messenger chatbot. This is a game changer in a growing industry where coaches are all vying for the attention of their prospects.

Curious how this works? Feel free to click the link below and check out our chatbot coaching demo for yourself

We are seeing amazing results from our coaching clients who have implemented a chatbot strategy in their business. We have brought in over $500K+ in revenue through chatbot initiatives for our clients that stretch across industries such as Real Estate, Ecommerce, Automotive, TedX Speakers, Hospitality and many more.

Are you ready to be an early adopter in the chatbot revolution? Are you ready to differentiate yourself from the 53,300 other coaches out there that are all marketing the same way? If you’re looking for a way to generate consistent quality leads then chatbots are your answer, Messenger chatbot marketing works and it is being completely underutilized in the coaching industry.

If you think a chatbot would be a great fit for your business or if you have more questions, then click the link below to schedule a strategy session today!

The time is now,

Andrew Bilak


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